The 2nd ASEAN Marketing Summit Overview
The ASEAN Marketing Summit (AMS) is an annual one-day event, founded by MarkPlus’ Chairman Hermawan Kartajaya, that brings together marketing professionals from ASEAN to discuss trends shaping the future of marketing in the region. Every year, the summit centers the discussions on hot marketing topics and invites world-class, inspiring speakers from all over the world to share their perspectives and ideas on marketing.
The summit provides inspiring marketing ideas from two perspectives: multinational and ASEAN’s local companies. It aims to provoke companies to rethink about their marketing and apply innovative ideas from diverse group of industry experts in ASEAN and beyond.
The ASEAN Marketing Summit 2016 will feature lineup of eminent speakers including Moran Cerf (Professor of neuroscience and business at the Kellogg School of Management), Jon Wilson (Professor of Marketing Greenwich University), Tan Khee Giap (Associate Professor, National University of Singapore), Cheryl Goh (Group VP of Marketing Grab, Malaysia), Lim Chee Siong (CMO of Huawei South Pacific Region), Pham Dinh Nguyen, Erik Meijer (CEO of Telkomtelsra), Sharanjit Kaur (Senior Global Marketing Manager Reebonz), and more.
The event will also feature two inspiring groups of industry players that will share their ideas and perspectives, led by Hooi Den Huan, the Director of Nanyang Technopreneurship Center and Hermawan Kartajaya. The speakers will feature case studies of marketing from local companies in ASEAN and multinationals operating in ASEAN. Attended by approximately 700 middle-to-senior-level executives, the event is also a great networking opportunity.